Monthly Report

From Your Web Guys at

Round Two


Goals

What we’re here to accomplish:

  • Generate qualified, high-value deals with ideal target customers
  • Grow our email list

Metrics

How we measure success:

  • Online Project Inquiries
  • Email Subscribers

October, 2019

Quick Summary

An overview of what happened in October.

We reviewed the first blog post submitted by Branko’s team, provided feedback and gave final approval. This post is now published here.

We created a transition worksheet where we’ve detailed the work Round Two has been providing, our contractors and the typical budget breakdown per month.

In the same spreadsheet we created an overview of the email systems in MailChimp. We created the winter email which needs review/approval.

We reviewed the Q3 SEO report provided by Branko.

We prepared monthly reports for September and October.

Items for review & approval:

  • Blog post
  • Winter email

Agenda

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 10/1/2019 – 10/31/2019.

NEXT STEPS

  • Blog post distribution via social & email.
  • Produce gallery pages.
  • Travis meet w/ Branko.
  • Complete transition to Branko’s team.

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for October.


September, 2019

Quick Summary

An overview of what happened in September.

September was when we really cracked into the work of the SEO Project. Using the technical SEO audit as a checklist we systematically followed each recommendation. Setting up the first round of gallery page revisions, including Fire Pits & Fireplaces, Turf & Sod, and Ramadas & Pergolas.

It becomes clear the gallery pages are essentially being rewritten. It will be highly advised that photography be added to match the updates to this copy.

We selected topics for upcoming blog posts. Branko went off to finding and vetting a copywriter, who was given project briefs and has started writing.

There was another odd spike in traffic on September 14. Left a question for Branko on whether he might be able to help explain this:

Question guys. We seem to have another odd spike in traffic on a specific day: Sept 14, 2019.

Unlike last time, when the anomaly was attributed to organic search, a vast majority of this traffic has come via direct.

Wondering if you might be able to help explain?

Branko response:

@elrubio ayayay we had spam get through our filters :/

There’s sessions from two Argentinian cities that have 100% bounce rate, 1 page viewed only during the session, 0s time spent. I made another filter now, in case the spam traffic returns in future.

It’s hard to take this out of GA reports once it makes into there. But I added an annotation and you can use a filter which excludes regex that matches Jujuy|Lujan in the City dimension. Or just a filter that excludes Jujuy and Lujan cities.

Agenda

  • Overview
  • Gallery Pages
  • Photography Plan
  • Conversion Metrics and Traffic
  • Unusual Traffic Spike
  • Hours and Dollars

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 9/1/2019 – 9/30/2019.

DELIVERABLES

Meeting Notes

Meeting Notes

NEXT STEPS

  • Blog Post
  • Gallery pages to production
  • Review email systems

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for September.


August, 2019

Quick Summary

An overview of what happened in August.

Agenda

  • Conversion Metrics and Traffic
  • SEO Project/Updated Audit
  • Hours and Dollars
  • Looking Ahead

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 8/1/2019 – 8/31/2019.

YTD Traffic 2019 vs 2018

DELIVERABLES

Meeting Notes

Meeting Notes

NEXT STEPS

  • Complete SEO Profect
  • Photography w/ Gabe Ford
  • Content w/ B King Digital

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for August.


July, 2019

Quick Summary

An overview of what happened in July.

Agenda

  • Conversion Metrics and Traffic
  • SEO Project/Updated Audit
  • Photography
  • Content Audit
  • Hours and Dollars
  • Looking Ahead

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 7/1/2019 – 7/31/2019.

Meeting Notes

Meeting Notes

NEXT STEPS

  • Complete SEO Project
  • Photography w/ Gabe Ford
  • Content w/ B King Digital

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for July.


June, 2019

Quick Summary

An overview of what happened in June: 

We revisited the “path” to the project completion form asking, “how can we make this process better?”

We audited the Online Project Inquiry and made adjustments to improve conversion %.

Reviewed Q2 local SEO report.

Worked through technical SEO audit and recommendations.

And several small miscellaneous items on the website and in Mailchimp.

Agenda

  • Conversion Metrics and Traffic
  • Project Completion Form
  • Online Project Inquiry
  • Q2 Local SEO Report
  • SEO work
  • Hours and Dollars
  • Looking Ahead

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 6/1/2019 – 6/30/2019.

YTD Traffic 2019 vs 2018

NEXT STEPS

  • Complete technical SEO recommendations
  • Proceed into content SEO audit & recommendations

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for June.


MAY, 2019

Quick Summary

An overview of what happened in May:

Customer Area has been working. Project Completion form had an all-time high 14 submissions.

Online Project Inquires down by 4 but still second all time. Updates are underway, we’ll look at the strategy behind these changes.

Charlie Cairncross is fully loaded on social media.

Added ‘Fountain Care’ to the Homeowner Maintenance page.

We had a short website downtime.

There was a big traffic spike on Friday, June 7. Vast majority direct. What happened?

Agenda

  • Conversion Metrics and Traffic
  • Customer Area
  • Online Project Inquiry
  • Social Media
  • Website Security
  • Hours and Dollars
  • Looking Ahead

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 5/1/2019 – 5/31/2019.

DELIVERABLES

Meeting Notes

Meeting Notes

NEXT STEPS

  • Monitor Customer Area, path to Project Completion Form
  • Optimize Online Project Inquiry
  • Social media assistant
  • Revisit/act on SEO/content recommendations

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for May.


APRIL, 2019

Quick Summary

An overview of what happened in April:

Website traffic, Online Project Inquiries and email list growth were an all-time high. Project Completion form submissions were second-highest all time.

Agenda

  • No meeting for April

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 4/1/2019 – 4/30/2019.

DELIVERABLES

  • Customer Area
  • General Tasks

Meeting Notes

Meeting Notes

NEXT STEPS

  • Optimize Online Project Inquiry
  • Social media assistant
  • Revisit/act on SEO/content recommendations

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for April.


Q1 2019 [JAN-MAR]

Quick Summary

An overview of what happened in Q1:

The new Customer Area proved to be a challenging project, where a majority of our time was spent, including a lot of working directly with Audrey. The new platform has gone through testing and ready to launch.

We had a recurring security issue with the website being hacked. After several rounds of cleaning up the problem the security team was able to zero in on the vulnerability.

We handled several general tasks and website updates from our last meetings.

There have been a few gaps in the social media consistency, an area we are going to get tightened up.

We also have some compelling Q1 reporting data to share.

Agenda

  • Q1 Report
  • Website Security
  • Customer Area
  • General Tasks
  • Social Media
  • Hours and Dollars
  • Looking Ahead

Conversion Metrics

Quarterly conversion comparison for Q1 2018 vs Q1 2019.

Hours and Dollars

  • 10.70 hours in January
  • 2.77 hours in February
  • 10.67 hours in March
  • Hours Report

Traffic

Quarterly traffic comparison for Q1 2018 vs Q1 2019.

DELIVERABLES

Meeting Notes

Meeting Notes

NEXT STEPS

  • Monitor Customer Area, path to Project Completion Form
  • Optimize Online Project Inquiry
  • Social media assistant
  • Revisit/act on SEO/content recommendations

STRATEGIC MISSIONS

  • Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for:


DECEMBER, 2018

Quick Summary

In December and the first part of January, B King Digital executed the SEO project we contracted to them. We have detailed reports and deliverable from their work.

We also completed updating the customer portal to the new system. We’ll be training Audrey on this in the next week.

Agenda

  • SEO Decks

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 12/1/2018 – 12/31/2018.

Meeting Notes

Meeting Notes

NEXT STEPS

  • SEO Project – Next Steps
  • Customer Portal Training
  • Social media

STRATEGIC MISSIONS

  • Office Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for December.


NOVEMBER, 2018

Quick Summary

This month we:

– Started into SEO project w/ Branko. Objectives for this project are as follows:

#1 Updating the keyword map for both our and your immediate use
#2 Structural & technical audit + execution of the top 3 ensuing recommendations
#3 Content audit for actionable recommendations that you will execute on
#4 CTR analysis of top 10 pages/posts + one round of execution of meta tag updates

– We installed WP Customer Area and did a lot of setup/configuration.

Agenda

  • SEO project
  • Customer Portal

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 11/1/2018 – 11/30/2018.

DELIVERABLES

  • N/A

Meeting Notes

Meeting Notes

NEXT STEPS

  • Finish SEO Project
  • Next steps on Customer Portal
  • Social media

STRATEGIC MISSIONS

  • Office Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for November.


OCTOBER, 2018

Quick Summary

This month we:

– Began our preliminary exploration into a new system for the customer portal. Goals are to allow staff and clients to make comments, send automated emails when there is an update.

– We reviewed the SEO/analytics report from Branko (who has brought John onto his team), which has been presented in a new format called Google Data Studio. Insights from this report informed next steps for SEO and analytics improvements.

– We installed Google Tag Manager on the website. This allows us to measure all our marketing tactics in one central place on Google.

– We looked the the suspicious traffic spike from September. There was a spam website sending traffic to our site; we added filters in Google Analytics to eliminate this data.

Agenda

  • SEO report in Data Studio
  • Facebook Business Manager and Ad Account – audience insights
  • Look at Google Tag Manager and Analytics

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 10/1/2018 – 10/31/2018.

DELIVERABLES

Meeting Notes

Meeting Notes

NEXT STEPS

  • Finish SEO Project
  • Next steps on Customer Portal
  • Social media

STRATEGIC MISSIONS

  • Office Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for October.


SEPTEMBER, 2018

Quick Summary

This month we:

-Added the walkthrough checklist to the Project Completion Form.  
-Installed the Facebook pixel and setup website audience. 
-Researched solutions for Customer Portal. 
-Created blog post, “6 Decorative Features to Spice Up Your Landscape Design “
-Social media posting through November

Agenda

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 9/1/2018 – 9/30/2018.

DELIVERABLES

Meeting Notes

On the Sales Catalog:

bbpress could do the job which is a forum software built specifically for wordpress, but I think there are some good tools out there built specifically for client relationships that would work better. This is probably the best I’ve found so far. https://wp-customerarea.com/

With a plugin like that we would have to rethink the customer portal but it would give us all the tools we would need in order to pull off all the requests listed above.

-El Moreno
hombre de tecnología

Meeting Notes

Project Completion Form:

“I tried a few different things here. One was a field where you can leave an actual signature with your finger, trackpad or mouse. Problem is it can’t be used with the step feature unless it is applied at the very end of the form. So the best solution was to have everything written out with a single acknowledgement checkbox at the end of step one.”

-El Moreno
hombre de tecnología

NEXT STEPS

  • Promote blog post via social
  • Next blog post
  • Social media

STRATEGIC MISSIONS

  • New Photography

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for September.


AUGUST, 2018

Quick Summary

This month we:

-Updated sales catalog
-Edited and scheduled fall homeowner maintenance email
-Worked on blog post, “Choosing Your Decking and Pavers”
-Updated automated email request for Google reviews
-Social media posting

From Branko:

Looks like new reviews are populating in Google My Business, which is good and should help visibility over time.

-Looked into reviews and made sure they populate correct, tried to find other options as well
-Featured message update
-Researched Google Posts

Agenda

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 8/1/2018 – 8/31/2018.

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for August.

Catalog Notes

The Catalog has been updated and pushed to Dropbox. Same install instructions apply to this version. Refresh the dropbox feed and then you’ll see SLL_V3. The main updates here are as follows:

1. Remove the autoplay on the sliders of the drawings and photos: Now simply slide with your finger or hit the arrows to cycle through the photos. They will NOT be cycling through automatically any longer.
2. Option for pictures to become full screen on the sliders: So the pictures supplied are too small to be truly full screen without looking blurry. What worked best in testing to maintain a clear picture and increase the overall viewing size was to eliminate the 2 columns layout for photos and drawings. In prior version Drawings were in a left column and the Photos were a right column in a fixed 2 column setup. With the update they now display in their own single column that spans 100% of it’s container, allowing photos to be 50% larger on the screen. I feel like this solves this issue while maintaining the resolution of the photo.

Still waiting on fresh pictures for catalog and for website. Need status update on that

NEXT STEPS

  • Publish & promote blog post via social
  • Set up Facebook Business manager
  • Add walkthrough checklist to Project Completion Form
  • Fall quarterly email
  • Next blog post
  • Social media

STRATEGIC MISSIONS

  • New Photography

Feedback

The HTML Presenter premium version is the one that continues to get updated. That is the way to go, it is available on a subscription basis. It’s a couple bucks a month.


JUNE + JULY, 2018

Quick Summary

June and July consisted of the following:

We completed the sales catalog and providing instructions for installing in local device.

We published a new blog post: “Should You Choose Artificial Turf or Sod?”

We continued publishing social media posts through the period.

We assisted Audrey with various adjustments to the Customer Portal Template, the warranty form and other miscellaneous updates to the website.

We also prepared a summer “homeowner maintenance” emails, however it seemed like it was already too deep into summertime to be especially relevant. This email is in MailChimp to be scheduled for late spring 2019.

Q2 Local Search Performance report was completed.

Agenda

  • Overview of rebuilt reports page
  • TD email: Customer Portal users and updates
  • Project completion walkthrough list
  • Lucas Lawn?
  • Review blog post
  • Local Search Performance Q2 2018
  • Fall quarterly email
  • Do we want more leads?
  • Game plan for next three weeks
  • Propose meeting Sept. 14

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 6/1/2018 – 6/30/2018.

At-a-glance traffic from 7/1/2018 – 7/31/2018.

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for June and July.

 

NEXT STEPS

  • Promote blog post via email & social
  • List Lucas Lawn on Maintenance page
  • Add walkthrough checklist to Project Completion Form
  • Fall quarterly email
  • Next blog post
  • Social media

STRATEGIC MISSIONS

  • Break 70

Feedback

Record meeting feedback here.


APRIL + MAY, 2018

Quick Summary

Most of our energy in April and May was dedicated to completing the Sales Catalog.

Contacting maintenance companies and making intro w/ Travis and Lucas Lawn.

Adjustments to Project Completion Form and Warranty.

Sent April Homeowner Maintenance email reminder. Scheduled as recurring on April 7.

Agenda

  • Catalog Project
  • Project Completion form and warranty
  • Lucas Lawn
  • Social Media Posts
  • Next steps

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 4/1/2018 – 4/30/2018.

At-a-glance traffic from 5/1/2018 – 5/31/2018.

DELIVERABLES

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for April and May.

 

NEXT STEPS

  • Linking maintenance company
  • Summer email
  • Next blog post
  • Social media

STRATEGIC MISSIONS

  • Stay alive

Feedback


MARCH, 2018

Quick Summary

  • Built catalog 
  • Emailed request for Google review + reminder
  • Scheduled social media through April
  • Provided breakdown to review potential companies for referral
  • Sent collaboration proposal for preferred landscape maintenance company

Agenda

  • Catalog Buildout
  • Website Photography
  • Review referral companies + email pitch
  • Review April email + warranty language
  • Google Reviews Request
  • Social Media Posts

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 3/1/2018 – 3/31/2018.

DELIVERABLES

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™.

 

NEXT STEPS

  • Catalog revisions & rollout
  • Send April homeowner email
  • Send pitch to maintenance companies
  • Website photography

STRATEGIC MISSIONS

  • Stay alive

Feedback


FEBRUARY, 2018

Quick Summary

  • Continued content development for catalog project, target completion 3/21.
  • Emailed blog post, “Firepits and Fireplaces.” Added referral link to email CTA. 
  • Adjustments to form completion thank you pages and email automation: 1) swapped in Google review request for Referral request after project completion form; 2) swapped in social media for Google review request after referral form; 3) Google review reminder; 4) Referral request email. 
  • Scheduling social media posts
  • Drafting collaboration proposal for preferred landscape maintenance company
  • Quick draft on quarterly email copy deck in preparation for call w/ Audrey.
  • Preparing list and email request for Google review to customers, sending test email.
  • Complete reconfig of mailchimp HO Maintance automation.
  • Updates to list fields and form integrations
  • Reviewing all assets for update to gallery pages, initial planning on what will go where on the site

Agenda

  • Catalog Buildout – 3/21
  • Google Reviews – 1) adjustments; 2) email to send next week
  • Website Photography
  • Homeowner Maintenance: 1) quarterly emails; 2) referral proposal
  • Firepits Email, Social Media
  • Local Search Performance
  • Metrics
  • March

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 2/1/2018 – 2/28/2018.

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™.

 

NEXT STEPS

  • Build Catalog
  • Quarterly Homeowner Emails
  • Google Review request email

STRATEGIC MISSIONS

  • Stay alive

Feedback


DECEMBER 2017 + January 2018

Quick Summary

  • Switching up request for Google reviews to the Project Completion Thank You page.
  • Adjustments to email automation.
  • Catalog Project: continuing work with Holly on building out catalog content. 
  • Blog post: “Firepits and Outdoor Fireplaces Phoenix, AZ .”

Agenda

  • Catalog Project Progress
  • Adjustments to request for Google reviews + email automation
  • “Firepits and Outdoor Fireplaces in Phoenix” blog post
  • Next Steps

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 12/1/2017 – 12/31/2017.

At-a-glance traffic from 1/1/2018 – 1/31/2018.

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™ for December, 2017 and January, 2018.

 

NEXT STEPS

  • Continue progress on catalog project
  • Social Media
  • Next Blog Post

STRATEGIC MISSIONS

  • Office photos

Feedback


NOVEMBER, 2017

Quick Summary

  • Troubleshooting warranty service request + project completion form.
  • Reviewing local search directory reports to explain why the data shows such a heavy majority of non-branded keywords.
  • Reviewing customer portal template, spot checking live customer portals, troubleshooting why customers are having trouble accessing Project Completion Form follow-up email to Audrey.
  • Catalog Project: working with Holly, sketching out redesign, copywriting descriptions, organizing folders and content spreadsheet, second iteration prototype.
  • Blog post: “Designing an Outdoor Kitchen in Phoenix, AZ .”

Agenda

  • Catalog Project Progress
  • “Designing an Outdoor Kitchen in Phoenix” blog post
  • Next Steps

Conversion Metrics

Hours and Dollars

Traffic

At-a-glance traffic from 11/1/2017 – 11/30/2017.

Hosting & Maintenance

Here you’ll find your Website Care Report from Paper Tower™.

 

NEXT STEPS

  • Continue progress on catalog project
  • Social Media
  • Next Blog Post

STRATEGIC MISSIONS

  • Office photos

Feedback