What we’re here to accomplish:
How we measure success:
These could be useful:
An overview of what happened in July and August.
An overview of what happened in June:
We revisited the “path” to the project completion form asking, “how can we make this process better?”
We audited the Online Project Inquiry and made adjustments to improve conversion %.
Reviewed Q2 local SEO report.
Worked through technical SEO audit and recommendations.
And several small miscellaneous items on the website and in Mailchimp.
Here you’ll find your Website Care Report from Paper Tower™ for June.
An overview of what happened in May:
Customer Area has been working. Project Completion form had an all-time high 14 submissions.
Online Project Inquires down by 4 but still second all time. Updates are underway, we’ll look at the strategy behind these changes.
Charlie Cairncross is fully loaded on social media.
Added ‘Fountain Care’ to the Homeowner Maintenance page.
We had a short website downtime.
There was a big traffic spike on Friday, June 7. Vast majority direct. What happened?
Here you’ll find your Website Care Report from Paper Tower™ for May.
An overview of what happened in April:
Website traffic, Online Project Inquiries and email list growth were an all-time high. Project Completion form submissions were second-highest all time.
Here you’ll find your Website Care Report from Paper Tower™ for April.
An overview of what happened in Q1:
The new Customer Area proved to be a challenging project, where a majority of our time was spent, including a lot of working directly with Audrey. The new platform has gone through testing and ready to launch.
We had a recurring security issue with the website being hacked. After several rounds of cleaning up the problem the security team was able to zero in on the vulnerability.
We handled several general tasks and website updates from our last meetings.
There have been a few gaps in the social media consistency, an area we are going to get tightened up.
We also have some compelling Q1 reporting data to share.
In December and the first part of January, B King Digital executed the SEO project we contracted to them. We have detailed reports and deliverable from their work.
We also completed updating the customer portal to the new system. We’ll be training Audrey on this in the next week.
Here you’ll find your Website Care Report from Paper Tower™ for December.
This month we:
– Started into SEO project w/ Branko. Objectives for this project are as follows:
#1 Updating the keyword map for both our and your immediate use
#2 Structural & technical audit + execution of the top 3 ensuing recommendations
#3 Content audit for actionable recommendations that you will execute on
#4 CTR analysis of top 10 pages/posts + one round of execution of meta tag updates
– We installed WP Customer Area and did a lot of setup/configuration.
Here you’ll find your Website Care Report from Paper Tower™ for November.
This month we:
– Began our preliminary exploration into a new system for the customer portal. Goals are to allow staff and clients to make comments, send automated emails when there is an update.
– We reviewed the SEO/analytics report from Branko (who has brought John onto his team), which has been presented in a new format called Google Data Studio. Insights from this report informed next steps for SEO and analytics improvements.
– We installed Google Tag Manager on the website. This allows us to measure all our marketing tactics in one central place on Google.
– We looked the the suspicious traffic spike from September. There was a spam website sending traffic to our site; we added filters in Google Analytics to eliminate this data.
Here you’ll find your Website Care Report from Paper Tower™ for October.
This month we:
-Added the walkthrough checklist to the Project Completion Form.
-Installed the Facebook pixel and setup website audience.
-Researched solutions for Customer Portal.
-Created blog post, “6 Decorative Features to Spice Up Your Landscape Design “
-Social media posting through November
On the Sales Catalog:
bbpress could do the job which is a forum software built specifically for wordpress, but I think there are some good tools out there built specifically for client relationships that would work better. This is probably the best I’ve found so far. https://wp-customerarea.com/
With a plugin like that we would have to rethink the customer portal but it would give us all the tools we would need in order to pull off all the requests listed above.
hombre de tecnología
Project Completion Form:
“I tried a few different things here. One was a field where you can leave an actual signature with your finger, trackpad or mouse. Problem is it can’t be used with the step feature unless it is applied at the very end of the form. So the best solution was to have everything written out with a single acknowledgement checkbox at the end of step one.”
hombre de tecnología
Here you’ll find your Website Care Report from Paper Tower™ for September.
This month we:
-Updated sales catalog
-Edited and scheduled fall homeowner maintenance email
-Worked on blog post, “Choosing Your Decking and Pavers”
-Updated automated email request for Google reviews
-Social media posting
Looks like new reviews are populating in Google My Business, which is good and should help visibility over time.
-Looked into reviews and made sure they populate correct, tried to find other options as well
-Featured message update
-Researched Google Posts
Here you’ll find your Website Care Report from Paper Tower™ for August.
The Catalog has been updated and pushed to Dropbox. Same install instructions apply to this version. Refresh the dropbox feed and then you’ll see SLL_V3. The main updates here are as follows:
1. Remove the autoplay on the sliders of the drawings and photos: Now simply slide with your finger or hit the arrows to cycle through the photos. They will NOT be cycling through automatically any longer.
2. Option for pictures to become full screen on the sliders: So the pictures supplied are too small to be truly full screen without looking blurry. What worked best in testing to maintain a clear picture and increase the overall viewing size was to eliminate the 2 columns layout for photos and drawings. In prior version Drawings were in a left column and the Photos were a right column in a fixed 2 column setup. With the update they now display in their own single column that spans 100% of it’s container, allowing photos to be 50% larger on the screen. I feel like this solves this issue while maintaining the resolution of the photo.
Still waiting on fresh pictures for catalog and for website. Need status update on that
The HTML Presenter premium version is the one that continues to get updated. That is the way to go, it is available on a subscription basis. It’s a couple bucks a month.
June and July consisted of the following:
We completed the sales catalog and providing instructions for installing in local device.
We published a new blog post: “Should You Choose Artificial Turf or Sod?”
We continued publishing social media posts through the period.
We assisted Audrey with various adjustments to the Customer Portal Template, the warranty form and other miscellaneous updates to the website.
We also prepared a summer “homeowner maintenance” emails, however it seemed like it was already too deep into summertime to be especially relevant. This email is in MailChimp to be scheduled for late spring 2019.
Q2 Local Search Performance report was completed.
Record meeting feedback here.
Most of our energy in April and May was dedicated to completing the Sales Catalog.
Contacting maintenance companies and making intro w/ Travis and Lucas Lawn.
Adjustments to Project Completion Form and Warranty.
Sent April Homeowner Maintenance email reminder. Scheduled as recurring on April 7.
Here you’ll find your Website Care Report from Paper Tower™ for December, 2017 and January, 2018.